Romancing The Bean: Final Notes: Caffé Culture/SCAE 2010

The team is back from London after a wonderful Caffé Culture/SCAE show that also included a riveting performance from Barista, Michael Phillips. Phillips gave the USA its first WBC win at the 11th World Barista Championship. Here are some final reflections of SCAE 2010 from BUNN team members:

"SCAE was full of energy. The WBC gave the show an Olympic-like feel complete with the drama of an American Idol finale. There was significant focus on single-cup brewing methods, new espresso technology and single-origin coffee. The unique location of the SCAE Awards dinner, held in the Crypt of St. Etheldreda's set the stage for a memorable evening."

-Desiree Logsdon, Vice President Marketing Communications

"I don't think I've ever heard our machines described as 'sexy' before, and that was a frequent comment... I would certainly describe our new EMEA (Europe, Middle East, Africa) booth in those terms. This is the best show I've attended for sheer excitement and this was reflected in our customers and staff alike. We're dog tired, but loving it. "

-Mike Khan, Technical Manager Europe, Middle East and Africa

"The show was the best Caffé Culture to date.... The trifecta was getting a great deal of interest and we all had a great time working on them; so much so, that on Thursday the security guards had to throw us (customers included) out from our stand close to one hour after the show finished!!! Great show and a great effort from everyone!"

-David Locker, UK / Ireland Sales Manager

"Looking back on more than 40 years of exhibitions, this show was the best I have attended in years! I've never seen such a great deal of people come to the booth, especially for one machine (trifecta). It was great to work at 2 different booths with the EMEA Team, the BUNN booth, as well as the Seed to Cup Cafe."

-Peter Muschiol, Sales Coordinator Germany and Eastern Europe

"The new booth was wonderful. It was visually inviting while still being quite functional. I really enjoyed the Seed to Cup Cafe. It was nice to get a chance to spend time with different growers and enjoy some spectacular coffees. The trifecta seems to receive a lot of positive attention from the roaster community. There were a lot of comments about it unlocking or magnifying desirable flavors in the cup."

-Scott Mazzini, Vice President of Product Management

"It goes without saying that people are the key to creating success of any kind. So congratulations to the wonderful people who include Team EMEA and our great customers old and new who were as excited, engaged and positive as we were! Thank you."

-Lina Chiodo, Vice President of Sales and Marketing Europe, Middle East, Africa